Men’s lifestyle blogging is now really strong and we’re proud to be part of that. Also, I like Whisky, particularly from Islay. We’re very PR-friendly but if you send a generic email, it won’t be read. What one thing should PRs know about you? The team pulled together and we produced 20 images to take over the brands account for August. Not many people know this but I actually broke my leg 48 hours before the shoot. I love Maserati and was really proud of that partnership, it was blogger/brand cross-pollination at its finest. But, if I have to pick one, I think it would be our takeover of Maserati GB’s Instagram account. We’ve had some amazing collaborations, we’ve worked with The Royal Exchange, Jaguar, Clements and Church, Oris and The Jockey Club on some amazing projects that have taken us everywhere from backstage at the British GP to parties in Basel.
What’s one of your favourite collaborations? I read all the time about PR horror stories but the ones I deal with regularly are first class. I used to be a PR so I found this transition very easy. It was hacked a few weeks ago and it’s genuinely scary to realise how much I rely on it every day. I wouldn’t want to live without a pocket square, but I suppose I’d just about survive without one, so I’d say my Apple Mac. What one thing could you not live without? I’m drinking Martin Miller’s Westbourne Strength at the moment, I recommend you do to. Mainstream brands are also releasing athleisure collections too which reflects the demand. What’s going to be the next big trend in men’s lifestyle?Įvery other day we’re emailed about a new athleisure brand and lots of them are really good. The fashion industry has a bigger job to do and I think things like London Fashion Week Men’s haven’t resonated with the masses yet, hence why the blogosphere is so crucial. I think different industries, like grooming for example, have done a far better job of expanding into the mainstream. I believe men are more aware of various aspects of their lifestyle that previously may have been overlooked, from grooming to styling. How does the modern man compare to men of the past? We tend to try and focus on brands that boast timeless style and if there’s a modern twist, even better. We obviously remain as cutting-edge with our content as possible but we take fashions and trends with a pinch of salt. What are the latest trends in men’s lifestyle we should be aware of? I’ve always loved sports and fashion, so The Dapper Chapper was my route into the latter. Secondly, I wanted to be involved with, and gain access to, a lifestyle that I was genuinely interested in. I found it far easier to write about topics I am passionate about and I quickly improved. Firstly, my weakest PR skill was press release writing, so I started The Dapper Chapper as a creative space to improve my writing. I was working as a sports PR and my reasoning was two-fold. Our aim is to see every man have the confidence to explore their own individual style, no matter their taste or budget. The Dapper Chapper is a men’s lifestyle blog with writers based across the UK. We spoke to Adam about his love of whisky (hint hint), pocket squares and his transition from a PR making his PR relationships excellent. The Dapper Chapper covers an eclectic mix of men’s lifestyle and fashion advice, with updates on the latest apparel, luxury cars, fitness, places to go and must haves.
The Dapper Chapper is a Top 10 Men’s Lifestyle blog written by a team led by founder Adam Tanous.
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